Amazon Services - Product Ads - September 2011 Newsletter

In This Issue

Optimize Your Ads

Latest Product Enhancements

News and Announcements

Q&A

Upcoming Webinars

Holiday Best Practices
Tuesday, October 11, 2011
10:00 AM - 11:00 AM PDT
Take advantage of increased traffic to Amazon.com during the holidays by implementing our top tips for success. In this webinar we will discuss holiday traffic trends, best practices for optimizing your account and more. This free event will be interactive, so please come prepared with your questions.

Register now

Increase Your Online Store Sales with Amazon Product Ads
Thursday, October 27, 2011
11:00 AM - 12:00 PM PDT
GoDataFeed and 3dcart will co-host a webinar on how to increase your online store sales with Amazon Product Ads. The webinar will demonstrate how to use GoDataFeed to optimize your Product Ads feed and automate upload to Amazon. GoDataFeed will also offer tips on how to maximize your success with Product Ads this holiday season.

Register now

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Helpful Links

Product Ads Seller Blog
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Getting Started Guide
Product Ads Seller Forums
60-Second Video Tutorials
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Optimize Your Ads

Top Five Holiday Preparedness Tips
With holidays quickly approaching, it’s time to prepare your ads to attract the increasing number of shoppers on Amazon.com. Here’s our list of the top five things you can do today to prepare for this holiday season.

Tip #1 - Increase your daily budget by 30% or more to keep your ads live. In 2010, Amazon.com was the most visited retail website on Black Friday (WebProNews) and Cyber Monday (Experian). Make sure your ads are always active during this peak period.

Tip #2 - Review your CPC bids (login required) for optimal ad placement and exposure on Amazon.com.

Tip #3 - Update your feed daily via FTP server to increase click conversion by removing out of stock items from your uploads automatically.

Tip #4 - Add images for ads to be displayed in targeted placements.

Tip #5 - Upload your entire product catalog so that you may capture all possible sales.

Find more ways to optimize your ad performance view all 2011 holiday best practices.

Latest Product Enhancements

Coming Soon! More Ways to Identify Blocked SKUs
We will be making some changes to help you easily identify SKUs that have been blocked from Amazon listings. These changes will allow you to identify SKU-related errors and quickly resolve any rejected ads.

1. New columns added to your Product Report
When you download your Product Report (login required) you will be able to identify your SKUs blocked from Amazon. You will also see “block-date” and “rejection-reason” in the Product Report.

2. Revised email notifications
The Content Violation Offer Suspension email notification will soon include a link to the Product Report, instructions on how to identify which of your products are in violation, and steps to return your ads to a live status.

News and Announcements

Free Webinar: Holiday Best Practices
Be prepared for the increase in traffic to your ads this holiday season. Attend our free webinar to learn how successful Product Ads sellers ensure that their ads are always live during the holidays. We’ll also give you suggestions to help you drive more traffic to your ads.

Tuesday, October 11, 2011
10:00 AM - 11:00 AM PDT
Register now

Q&A

Q. Why are my additional product attributes not showing up on a detail page?

A. If your product is new to Amazon.com, we create a detail page and display the product information that you provide in your feed. If your product matches an existing product in our catalog, we may use the information you provide to enhance the existing page.

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