Increase Ecommerce Sales with Amazon Product Ads
Thursday, September 8, 2011
11:00 AM - 12:00 PM PDT MerchantAdvantage and Volusion will co-host a webinar on how to build an Ecommerce destination that receives traffic from channels across the web. The webinar will focus on Amazon Product Ads as a top-converting channel, offering a case study and tips on how to measure conversion and optimize your Product Ads performance.
Upcoming Changes to the Enforcement of Content Violations
In the coming weeks, we will be extending Amazon’s review of ads for compliance with our Content Guidelines. With this we will no longer automatically suspend at the account level where we find 50 ads or 20% of ads that have a defect. We will examine ads individually and where we find a problem will generally reject at the ad level instead. You will be able to see all rejected offers and the reason in your Product Report (login required).
We will continue to suspend at the account level as we determine appropriate and specifically where prohibited products or content are listed. Ensuring ad content is accurate and true is critical to maintaining customer trust and ad performance. To prevent your ads from being rejected for content violations, make sure that all of your ads meet our Content Guidelines.
To ensure you are being notified of ad rejection, please ensure that your notification preferences (login required) and contact information are up to date.
Optimize Your Ads
More Ways to See Your Kitchen Products
Amazon shoppers looking for Kitchen products can now use browse refinements to narrow their search results by material and size. By including these attributes in your product feed, you can help Amazon shoppers discover your products.
Material - Specifies what material the item is made of
Accepted Values: An alphanumeric string; 50 characters maximum.
Examples include: Bamboo, Maple
Size - Indicates the size of your product
Accepted Value: An alphanumeric string; 50 characters maximum.
Examples include: 2 Ounce, 3 Ounce.
News and Announcements
ChannelAdvisor’s Guide for Increasing Your Amazon Presence
Need help driving more shoppers to your ads on Amazon?
UPCs - Used to identify products and eliminate duplicate listings
Image - The image is a photo of the product for sale, set on a white background
Bullet Points - Highlight key features that you want the customer to consider (dimensions, age appropriateness, contents, etc.)
Description - Explain your product in detail by incorporating information about the feel, usage and benefits of your product
Q&A
Q. When should I get my ads ready for the holidays?
A. Start preparing your ads for the upcoming holiday season today! According to the 2010 Google/OTX State of Shopping report, nearly half (47%) of holiday shoppers have already started their shopping by September. Take advantage of increasing traffic by reviewing your account for optimal ad performance.
